By Rigas Doganis
The airline provides an enigma. excessive development premiums in contemporary a long time have produced in simple terms marginal profitability. This ebook units out to provide an explanation for, in transparent and easy phrases, why this could be so. It offers a different perception into the economics and advertising of foreign airlines.
Flying Off Course has validated itself through the years because the fundamental consultant to the interior workings of this interesting undefined. This enlarged fourth variation, mostly re-written and fully up-to-date, takes into consideration the sweeping alterations that have affected airways lately. It comprises a lot new fabric on many key subject matters reminiscent of airline expenditures, ‘open skies’ , air shipment economics, charters and new traits in airline pricing.
It additionally comprises intriguing new chapters at the economics of the inexpensive no frills vendors and at the destiny customers of the industry.
The ebook presents a pragmatic perception into key elements of airline operations, making plans and advertising and marketing in the conceptual framework of economics . it's given further strength by means of the author’s hands-on former reviews as a md and CEO of Olympic airlines and as a non-executive Director of South African airlines whereas he's at present a non-executive Director of easyJet.
Read Online or Download Flying Off Course IV: Airline economics and marketing PDF
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Flying Off Course IV: Airline economics and marketing by Rigas Doganis
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