By Donald Southerton
From the Sixties to early 2000s, political and financial forces impacted the expansion and improvement of the South Korean carmakers, together with Hyundai and Kia vehicles. furthermore, the manufacturers from time to time partnered for know-how with Ford, Mazda, and Mitsubishi, in addition to global category designers like Giorgetto Giugiaro. increasing swiftly the Korean manufacturers quickly appeared to new foreign markets, together with the U.S.
Despite the failure of Kia cars to outlive the IMF challenge, the merger with Hyundai ended in built-in know-how learn, improvement, and manufacturing-- let alone the economies of scale wanted for the Korean automaker to compete globally with heavyweights corresponding to Toyota, Ford, GM, and VW.
Car versions mentioned together with the Kia’s Brisa, delight, Sephia, Sportage, and Rio in addition to Hyundai’s Pony, Excel and Santa Fe.
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Hyundai and Kia Motors The Early Years and Product Development by Donald Southerton
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